BMW Advertisement Criticism

Social, moral, and economic criticism are shown as a way to interpreting specific messages around the world. By messages, I mean by magazine advertisements. For an English assignment, I had to interpret two magazine advertisements. The advertisements are both by the same auto company, BMW.

The first magazine of the BMW is this:

 One important key factor is that since the ad is about automobiles then why isn't there one in the photo. It is by a used automobile shop of BMWs. The ads criticism is obvious, they are social and moral. An example of social criticism is the woman seems to be a sex-appeal to the audience. Maybe if you sleep with this woman, you will get a nice BMW or if you buy a BMW then you will get women. An example of moral is the caption of this ad, "You know are not the first." The advertisements are comparing her to sex and used cars. Used cars are still in good condition, making used women are still good too. Seems bad to see it that way. I also found there is economic criticism as well. Advertising her like that will be good business for the company. Hoping that their ad is true by their standards.







The second ad is this:

 What I got from this ad is social and economic. West Hills college is a supporter of BMW vehicles. An example of economic criticism is how much money you will spend in the differences of to colleges. West Hills is cheaper than going to a university. The audience is for college students or planning to go to college. The advertisements sums the money up and elaborate that you can spend all the saved money on something else, a car. Another example of economic is the time is worth the students money. Social comes into play because every college student needs a car and its looks like a good investment. The advertisement made the car be a necessity than a luxury. The students face is confident that he spend that money for a car. Which helps the advertisement for the audience. Another example of social is that the students need to put into consideration if their tittles of a curriculum of a school is good too.





Figuring out how to interpret ads and common things like that makes you wonder how weird and cruel the rest of the world is. Its to where that point people need to realize the little things. To me it is funny because its where it all makes sense. Everything has a connection whether you realize it or not.